EnDyna

Communications and outreach are vital to successful Federal Government operations and interaction within the public and private sectors. Government communications and outreach have historically included traditional methods such as public hearings and conferences. However, the use of more modern techniques is quickly becoming standardized, including websites, blogs, email, and social media.

EnDyna helps numerous federal agencies utilize traditional and modern communications and outreach tools to improve transparency, efficacy, and efficiency when engaging stakeholders. This multilateral interaction may be integrated into regulatory development, industrial partnerships, procedural clarifications, and procurement processes to name a few.

Our services, which support client missions, goals, and objectives, include:    

• Outreach strategy and campaign management

• Communication framework and process development

• Communications and outreach key performance measurement development and analysis

• Website development

• Webinar management

• Survey development and analysis

• Interview and focus-group support and analysis

• Graphics and multimedia support

• Messaging and branding

• Translation of technical, regulatory, and programmatic information and documentation into key messages and products

• Video and animation production

• Fact sheet, brochure, newsletter, and literature design

• Publication and printing

Outreach Products: The ability to communicate technical information effectively to a wide array of audiences is the key to program success. EnDyna supports the outreach and communication efforts of programs within the US Environmental Protection Agency (EPA) and the Interstate Technology and Regulatory Council (ITRC) by creating, editing, and publishing all types of documents, including: resource guides, fact sheets, technical guides, and program briefs. In addition, EnDyna developed several outreach videos for the EPA focusing on agricultural practices pertaining to lawn care and bed bugs.

Communications Strategy: Strategic communication embraces the process of designing and executing an organization's overall communication program, which is focused on accomplishing their missions, goals, and objectives. Strategic communication is both a process that involves planning and developing the communication strategies, and a product – the approach taken in communicating. For this work, EnDyna supported the EPA Office of Environmental Stewardship Programs, the EPA Office of Radiation and Indoor Air, and the ITRC.

SELECTED PROJECTS

U.S. Environmental Protection Agency (EPA), Environmental Stewardship Branch (ESB), Office of Pesticide Programs (OPP) - EnDyna holds the prime contract for Communications and Technical Support for the EPA/ESB's OPP. This contract provides mission support to Biopesticides and Pollution Prevention’s Environmental Stewardship Branch, specifically five strategic goals:

1. Increase public understanding of pesticide related issues

2. Promote reduced-risk practices

3. Expand biopesticide use

4. Implement integrated pest management (IPM) practices

5. Assist the pest-user community transition to IPM practices

ESB outreach strategy and campaign management, including messaging and branding - EnDyna helps develop strategic outreach campaigns and promotes programmatic messaging and branding to engage partners, stakeholders, and the general public concerning pesticides and environmental stewardship. Specific tasks include:

• Identifying and providing tools to improve pesticide risk reduction techniques and related communications
• Developing outreach strategies and campaigns for various organizations, potential members, and target audiences
• Organizing and providing logistical support for regional and national workshops and training programs

Design and management of ESB website – EnDyna helped redesign ESB’s new website to integrate half a dozen environmental stewardship efforts dispersed across multiple platforms. The site incorporates advanced programming, such as jQuery scripts, and interactive features, including a blog, Twitter feeds, Flickr albums, and a YouTube channel. The effort and continued maintenance has greatly increased ESB’s visibility to potential partners and to the general public.

ESB marketing and communication materials - EnDyna produces a quarterly electronic newsletter called the PESPWire, highlighting the latest news and program-relevant information.  The newsletter had a distribution of over 500 in 2012, and continues to grow.